Take a few pictures and they will come is an outdated view of real estate marketing. If you don’t show off a home with professional-quality photography, the odds are against you when it comes to getting the best offer and selling it quickly (http://retipster.com/ignore-professional-photography-real-estate-investing/). Just recently, I came across a video by a real estate professional that I would like to share with Knoxville agents. Pete Lorimer is a listing agent in Los Angeles, California. As the top agent in his brokerage for several years, he knows a thing or two about what it takes to sell homes. Check out Pete’s short video with straight talk for realtors where he outlines his reasons for saying, “You absolutely must, must, MUST have professional photographs taken in a house.” Pete asserts that your buyers will “swipe away” any homes shown using DIY photographs but will shortlist properties shot by professionals.
In my career as a real estate marketing photographer, I’ve been called numerous times to re-photograph listings that were not done by professionals. In those cases, I hear the same stories: the old pictures don't show off the house, agents and sellers became frustrated, and the listing became stale. These issues can be avoided when you use a pro from the start.
“You absolutely must, must, MUST have professional photographs taken in a house …”
This point has also been made before by: North Carolina real estate agent Leigh Brown in this video