Real estate is one of the most competitive businesses you can be in. So much of your time is spent trying to stand out among everyone else doing the same job. Every day, agents are pushed aside by others who sell their services for a reduced commission or a flat fee, not to mention all the online real estate search sites racing past you. (http://realtormag.realtor.org/news-and-commentary/commentary/article/2010/05/friendly-competition) So what’s an agent to do?
You have to make your business personal. Buyers and sellers want an agent who’s trustworthy and has their best interests at heart. Selling real estate is like having a best friend, and you’re helping your friend to settle into a new home. When you give your customers individual attention, you understand what they are looking for. You respect their needs by showing them homes in their price range and in the neighborhoods they’re interested in. Before you know it, you’ll earn a reputation for helping people that all clients who need a good friend are looking for when they buy or sell a home. They will tell their friends about you and spread the word about you and your personalized business. You’ll attract more clients, make more sales—and stand out!
I’m a pretty good real estate photographer, and I like helping people. My work depends on how well realtors do their jobs and how well the Knoxville real estate market is doing. It’s just natural for me to want to help realtors be better realtors. I work hard at what I produce, and I’m always trying to improve what I do. I work at making sure my clients are satisfied. Today’s blog is about me trying to help you find more properties to sell (which helps my realtor customers have more work for me!). It's a pretty good way for me to spend my time.
I’m listing a few sources of information for you to read that I found interesting. We all know there is an abundant supply of ideas on the Internet of how to best attract new clients, but I hope these sources will provide fresh perspectives, new ideas, and some things to think about. And when you put this information into practice, I’ll hope you’ll call me to photograph your new listing. Then we both win. Smiles.
4 steps to content marketing that will grow your real estate business
Inman News is the leading real estate news source for real estate agents, Realtors, brokers, real estate executives and real estate technology leaders who need the latest real estate news, insights and analysis to grow their business and stay ahead of the competition
You have a website that’s supposed to help you get more clients. But no one’s visiting.
Improve Your Branding to Attract Better Clients
A pioneer in lead generation and contact management systems, Market Leader has been helping agents and teams manage, grow, and thrive since 1999.
Just as all real estate agents aren’t alike, nor are all real estate clients. Some are better than others. Now sure, “better” is in the mind of the beholder. Maybe a better client to you is one that can make up his mind before touring the 100th house for sale. Perhaps to the agent at the next desk, a better client is one that instantly trusts her.
5 Top Real Estate Marketing Tactics You Need in 2017
Chatter Buzz is a full service Creative Orlando Marketing Agency. A digital advertising agency with locations in Tampa, New York and Miami, Fl.
There was a time when a prominent downtown office was all a real estate agent needed to attract prospective sellers and buyers searching for their dream home.
How Does a Rookie Get Listings?
(This one is a little old, but the info is still viable)
The Official Magazine for the National Association of REALTORS, covering real estate trends, real estate news and data.
The first months in the real estate business are sure to be a challenge; getting your name out, finding clients, and securing your first listings are no small tasks.