Forgotten Photography

Good photography should not be taken for granted, it is more important than many Knoxville real estate professionals realize or sadly don‘t really understand why it is so important.

Read this article and see the numbers.

You’ll understand better the impact professional real estate photography has, and what it provides for Knoxville real estate agents and their real estate listings.

Here are a few facts.

• Homes, professionally photographed sold 32 percent faster than the homes that were not professionally photographed.

• Homes with only one photograph, average around 70 days on the market, while homes with 20 photographs averaged 32 days on the market.

• Real estate properties, those in the $200,000 to $1 million dollar range, professionally photographed, will sell for $3,000 - $11,000 more than originally asked for.

• Real estate photography techniques and the equipment used to create good photography gets more sophisticated every day.

• The online platforms are getting better at using augmented and virtual reality resources (Ai), these tools are becoming much more in demand by real estate professionals.
  

Reference materials, are available through The National Association of REALTORS® (NAR), is available to its members and summarizes a few important items:

87% of today‘s homebuyers, begin their search for a new home on the internet, and have found professional photography to be the most useful on REALTOR® websites, this is according to the 2018 NAR Profile of Home Buyers & Sellers.

All of this means is by using professional real estate photography, provides for an improved client experience, the photography showcases the listing which impressing the buyer with the agents professionalism and the savvy home buyers appreciate the convenience provided not just for the long distance moves but the local area moves as well.

Tell me again why I need a real estate photographer?

How can realtors best take advantage of this new information?

Created for members, and provided free, the Residential Real Estate Council (RRC), is now offering 3 internet courses, designed to help members enhance their visual skills.

1. A Photo Sells a Thousand Homes will show agents how they can attract new buyers to listings, how to identify which is the right photographs to have taken of homes and understand how to present them in the best ways.

2. How Do I Make My Photos Look Like That? is a course detailing how professional software and editing skills can make the property photography look more realistic helping listings to grab viewers.

3. Video Marketing to Enhance Your Business explains different how-to strategies for reaching home buyers in our fast-paced digital world by setting agents apart from others and grabbing home buyers attention.

To attain these online courses and other professional courses, check out the featured products at the Center for REALTOR® Development, the RRC’s online courses and packages, they offer a wide variety of educational products that will lead to the Certified Residential Specialist (CRS) designation.

Real estate professionals can sign up for these online professional courses, and can earn industry designations, get certifications, CE credits, Code of Ethics programs and more.

For more information, visit RISMedia’s online learning portal from NAR’s Center for REALTOR® Development (CRD) and the Learning Library. they also offer specials and important educational updates. 

For more information or any inquiries contact: Mike ONeill Photography

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