OK...Imagine you’re wanting to buy a used car. You look through the want-ads and find a couple of cars your interested in. They're exactly the same year, the color is the same, both have a full-service history and both have exactly the same miles.  They are exactly the same car and at exactly the same price.  As you look at the photographs, you notice:

One of the cars has been cleaned and polished inside and out. There's a number of pictures showing the exterior, interior, wheels, back of the car, front seats, back seats, every conceivable angle is covered with bright, crisp clear professional looking images.

But, the other car has just one picture; the outside of the car. It’s a little dusty, the wheels have mud on them and you can’t see it very well as the photograph is a little dark and the car is quite small in the image.

Now, which car would you buy?
Be honest, you’d go and look at the well-presented car.

Every potential customer, a client that sees your images, whether it's on your website, in a brochure, printed on a business card or flyer, they will use these images to make decisions on whether they will or will not hire you. 

Mike ONeill Commercial Photography can help those potential customers make a right decision, our photography services have been providing high-quality photography in the Knoxville, TN area since 2007, and with photography services that come with a 100 percent money-back guarantee.

There are so many ways we can help you present your brand at its absolute best with our commercial photography services. For many years, Mike ONeill photography has helped businesses increase their revenue and maximize sales, by helping with the whole commercial marketing process for many satisfied clients.

How Mike ONeill Photography can help you.

Commercial Photography:
Mike can take high-quality commercial photography for your use in all of your online and printed literature. Whether you’re looking to run an advertisement, having a corporate brochure or leaflet printed or the redesigning of your website, Mike would be happy to help you with high-quality professional photography to ensure that your message is on point and your customers see the value in your service.

Selling a product: 
As well as having some amazing photography of your product, Mike can provide you with product photography that can help explain how your product is used; with detail shots and close ups of your product in action. Utilising Professional grade commercial photography, your customers will know all about your product and how it works. Avoiding confusion and building trust means they are more likely to buy from you.

Portrait photography:
"Customers Don’t Buy From People They Like, They Buy From Those They Trust".  According to Forbes, clients are more likely to trust and buy from you if you include images of your team, some head-shot images on your website.

With professional photography of you and your team, your customers will build a rapport with you before they’ve even contacted you. 

Commercial photography helps your business
Whatever stage you’re at in your business, Mike ONeill commercial photography in Knoxville, Tn CAN help you. Great quality professional commercial photography will help improve your sales, will make your customers trust you and your product. These, in turn, will help drive and grow your company.

If you need any help with your commercial marketing… Whether you’re at the beginning, if you're creating a marketing plan or if you’re already there and just need some great quality photography, get in touch with Mike ONeill Photography today, he’ll be happy to help you and your business grow. 
 

Professional grade commercial photography tells the client’s story by translating emotions into pictures. It takes an expert commercial photographer to bring out the essence of a company and its vision. 

There are many reasons to hire a professional commercial photographer to convey your Knoxville's company story, but this article will cover the most important ones.

Photographs Strengthen Brand
Professional photographs can build and strengthen your brand. Sleek photos can make your social media presence, brochures, and website stand out from the rest. Professional imagery must resonate with your customers and be consistent and in line with your brand identity. A commercial photographer will make sure that the photos best represent your business and are aligned with your company’s brand identity.

Enhanced Vision
Secondly, commercial photography enhances your vision. A good commercial photographer will be able to capture things you may overlook, and they can make suggestions for better shots. They are much like an artist and have an eye for building the perfect shot. In an initial consultation, you’ll discuss your company’s vision and how the photographer can build upon it. 

Lighting techniques
One of the ways you can tell a professional photograph from an amateur one is the use of light. There’s so much to say about lighting techniques and their role in successful photography. Mastering lighting techniques take years of experience in both studio and outdoor settings. A professional grade photographer can adjust camera settings quickly based on changing light conditions. A commercial photographer will know how the camera and light interact, and they are especially adept at supplementing natural lighting with their own lighting effects.

Professional Imagery Attracts Customers
Poor quality images can send customers running from your website. Why is that? Because they see your website as unprofessional or amateurish, so naturally they think your business is, too. Have you ever perused the aisle of your local bookstore and come across a poorly designed self-published book? The cover may have blurry pixilation or images that just seem “off.” Such a book cover turns off potential customers because they suspect the author did as good a job on their writing as they did on their cover. 

That’s not the message you want to send about your company. You don’t want your company’s brand to sing “amateur,” so why risk it by using an employee who is a budding but not yet a professional photographer? Remember, images in your marketing literature or on your company website are a reflection of your business.

Professional Photography Improves Content
A way to make your content “pop” and attract customers to your content is to display professional images throughout your online and offline articles. This is especially true for large corporations with a huge online presence. Readers tend to skip articles without photographs. If they see blocks upon blocks of content without photographs to break up the text, they stop reading and move onto another site. You certainly don’t want this to happen. 

Also, professional grade photographs make the content easier to read because they inform the reader of the content. They reinforce the idea that is being conveyed in the content. When a customer stays on your site longer, the greater the chance they will convert to paying customers. This is why a professional commercial photographer can help you and your brand.

Mike ONeill Photography has been providing quality commercial photography since 2007. He offers both commercial and real estate photography to the Knoxville area. Mike ONeill has 40+ years of experience and numerous awards and accolades credited to his talent for capturing professional imagery in commercial and real estate photography. 

Mike ONeill Photography was formed to help our clients be more profitable in their business. We produce a full-screen, state-of-the-art, HD presentation; mobile devices optimized and Branded to your Business Name. Included is a weekly status report (emailed every Friday), 24/7 agent access, a FreeYouTube video, and a presentation with, Branded and Non-Branded links. Marketed to your buyers and investors.

Call Mike ONeill Photography today at 865-292-3865 to discuss how this talented Knoxville, TN photography can strengthen your brand. 

Many home sellers feel that a budding photographer in their family can take decent photographs of their home for the Knoxville, TN MLS listings. Unfortunately, many of these sellers end up facing longer stints on the market and possibly an expired listing. Poor or amateur photography can delay the sale of your home and leave you with far less profit.

Some real estate agents offer to take the photographs themselves using their iPhones, or they’ve taken photography at the local community college in the hopes of adding more value to their services. This is noble of them to try and help you save money, however, many times their efforts fall short and you end up losing in the end.

Professional photographers are career photographers, not real estate agents with a hobby. Below, are some points to keep in mind when you consider hiring a real estate photographer for your listing.

Photography as a First Impression
Listings that are accompanied by professional photographs sell for more money and they sell quicker. According to REALTOR.com, 92 percent of home buyers search for their homes online. So, listing photographs play a critical role in selling your home to these buyers. 

This doesn’t just go for upscale homes selling above $1 million. This applies to all homes selling on the market for more than $200,000. A great photograph can entice a homebuyer over the threshold of your home. The photographs are the first impression buyers receive of your home, so you’ll want to make sure it’s a good one. Photographs can also affect the homebuyer’s perception of the home before they even see it.

Photographs Trigger Emotions
A professional photograph of a home can set a positive emotion that the buyer associates with the home. It’s often said in the realtor field that emotion is the number one trigger of the luxury home buyer. Placement of props is important, too, so you’ll want to make sure that you hire a professional stager to “set the stage” so to speak. A professional photographer will be able to select the correct lighting and angle to give your home the best presentation possible. 
So, how can you tell a professional grade photograph from an amateur one?

Great Team
When photographing a home for sale, a professional photographer usually takes around 10 to 15 interior and several exterior photographs. There’s no point in taking 200 photographs.

A good art director can help make sure the photographer captures images of the rooms they feel would best represent the home. 

Teaming up with a Home Staging Professional
A professional photographer knows the value of working with a professional staging expert. If you don’t want to hire an art director and home stager, that’s okay, too. I’ve worked with many clients who chose to stage their own homes and were highly successful in doing so. 

A staged home will be easier to photograph and capture the right images to make the home stand out from the other listings on MLS. Photographing an empty home is difficult because the home does not give off any emotion. A poorly furnished home gives a negative impression. That’s why it’s a good idea to team a staging expert with a professional real estate photographer.

The stager will be able to set a stage that will feed the imagination of a potential buyer. That’s why home buying shows like the ones you see on HGTV are so popular. The viewer imagines themselves living in the featured homes. If the home is already furnished, the photographer and a home stylist can rearrange items to create a spectacular shot. If you’re not going to hire a home staging expert, make sure you remove personal items because this can distract a potential buyer from imagining the home as their own. And if your home is empty, please consider hiring a home stager. Empty homes sell for considerably less. As a professional real estate photographer in Knoxville, TN, I know and have worked with the best staging professionals in the area.

The Right Angle
You’ve probably heard people say that when it comes to photography, it’s all about the lighting and angles. It’s true. A professional real estate photographer highlights the best features of a home by using the right angles and lighting. They often use a tripod and sometimes add light to certain areas of the home to make sure each room looks desirable.

Preparation or “Scouting”
A professional photographer often visits the home a few days before a shoot, to scout the property. Sometimes an art director is hired to assist the photographer in selecting the best rooms for the photo shoot. During this scouting time, the photographer will sometimes take sample photos and analyze the light exposure inside the home. This allows the photographer to determine what composition he wants and which tools to bring to the photo shoot. 

Perfect Composition
Photographers use straight lines and curves to guide the homebuyer’s eye along the image and to make the home more appealing. A photographer will decide how best to fill the space, where to focus, and where to create vertical and horizontal lines. The lines should fall in such a way that they lead the potential buyer through the structural elements of the room. This is very important when photographing homes.

Enhancing Photos in Post-Production
Choosing the right photos that best represent the home’s finest features and enhancing those photos is what happens in post-production. Once the photographer artfully selects the best photos, he enhances the color and edits the photos to ensure that the brown patches of grass are removed, the home’s paintjob is impeccably presented, and the sky is bright and clear. This sounds easy, but it’s not. It takes quite a bit of expertise to lengthen and clone certain sections of a photograph.

These are just a few of reasons why a real estate photographer can make the difference in helping you sell your home quicker and for more money. With most home buyers turning to the Internet for their home search, professional photos are powerful tools in making a good first impression and promoting a call to action. 

Mike ONeill Real Estate Photography has been serving the Knoxville, TN area since 2007. Professional real estate photography can help you sell your home weeks earlier and at a higher listing price.
Call Mike today at (865) 292-3865 to schedule a session.

My real estate photography business, Mike ONeill Photography, is designed around helping my clients; by providing a consistent level of professional real estate photography and services, it's my continuous responsibility.  I want return business, I know that won't happen if I do not deliver the professional services, my clients expect. 

My job is to meet my client's demands and be good at anticipating their now and future needs. Working with real estate agents is a must-do part of my job, my clients know I value and I understand the way they market, not just to sell a listing but to help them pick up more listings in the future.  It’s not hard to understand that the better the professional photography and services I provide, the better my real estate agents’ marketing results will be, and the more listings the agent sells, and the more that agent will come to depend on me to photograph their future listings that I helped them to get.  

Robert Nowell is a Canadian photographer who understands the photography industry and how its changed over the years but also knows how the old business of business to business really hasn’t changed that much from the old fashion providing good customer services.  I think he explains pretty well how I feel I want to run my Knoxville business.

Photography Business Basics

By Robert Nowell 

http://sproutingphotographer.com/the-3-basics-in-business-that-havent-changed

Real estate is one of the most competitive businesses you can be in. So much of your time is spent trying to stand out among everyone else doing the same job. Every day, agents are pushed aside by others who sell their services for a reduced commission or a flat fee, not to mention all the online real estate search sites racing past you. (http://realtormag.realtor.org/news-and-commentary/commentary/article/2010/05/friendly-competition) So what’s an agent to do?
 
You have to make your business personal. Buyers and sellers want an agent who’s trustworthy and has their best interests at heart. Selling real estate is like having a best friend, and you’re helping your friend to settle into a new home. When you give your customers individual attention, you understand what they are looking for. You respect their needs by showing them homes in their price range and in the neighborhoods they’re interested in. Before you know it, you’ll earn a reputation for helping people that all clients who need a good friend are looking for when they buy or sell a home. They will tell their friends about you and spread the word about you and your personalized business. You’ll attract more clients, make more sales—and stand out!
 
I’m a pretty good real estate photographer, and I like helping people.  My work depends on how well realtors do their jobs and how well the Knoxville real estate market is doing. It’s just natural for me to want to help realtors be better realtors. I work hard at what I produce, and I’m always trying to improve what I do. I work at making sure my clients are satisfied. Today’s blog is about me trying to help you find more properties to sell (which helps my realtor customers have more work for me!). It's a pretty good way for me to spend my time.
 
I’m listing a few sources of information for you to read that I found interesting. We all know there is an abundant supply of ideas on the Internet of how to best attract new clients, but I hope these sources will provide fresh perspectives, new ideas, and some things to think about. And when you put this information into practice, I’ll hope you’ll call me to photograph your new listing. Then we both win. Smiles.

• 4 steps to content marketing that will grow your real estate business

https://www.inman.com/2017/06/26/4-steps-to-content-marketing-that-will-grow-your-real-estate-business/

Inman News is the leading real estate news source for real estate agents, Realtors, brokers, real estate executives and real estate technology leaders who need the latest real estate news, insights and analysis to grow their business and stay ahead of the competition

You have a website that’s supposed to help you get more clients. But no one’s visiting. 

• Improve Your Branding to Attract Better Clients

http://www.marketleader.com/blog/2015/01/28/improve-your-branding-to-attract-better-clients/

A pioneer in lead generation and contact management systems, Market Leader has been helping agents and teams manage, grow, and thrive since 1999.

Just as all real estate agents aren’t alike, nor are all real estate clients. Some are better than others. Now sure, “better” is in the mind of the beholder. Maybe a better client to you is one that can make up his mind before touring the 100th house for sale. Perhaps to the agent at the next desk, a better client is one that instantly trusts her.

• 5 Top Real Estate Marketing Tactics You Need in 2017

http://www.chatterbuzzmedia.com/blog/5-top-real-estate-marketing-tactics-need-2017/

Chatter Buzz is a full service Creative Orlando Marketing Agency. A digital advertising agency with locations in Tampa, New York and Miami, Fl.

There was a time when a prominent downtown office was all a real estate agent needed to attract prospective sellers and buyers searching for their dream home.

• How Does a Rookie Get Listings?    

 (This one is a little old, but the info is still viable)

http://realtormag.realtor.org/sales-and-marketing/feature/article/2005/06/how-does-rookie-get-listings

The Official Magazine for the National Association of REALTORS, covering real estate trends, real estate news and data.

The first months in the real estate business are sure to be a challenge; getting your name out, finding clients, and securing your first listings are no small tasks.

Take a few pictures and they will come is an outdated view of real estate marketing. If you don’t show off a home with professional-quality photography, the odds are against you when it comes to getting the best offer and selling it quickly (http://retipster.com/ignore-professional-photography-real-estate-investing/). Just recently, I came across a video by a real estate professional that I would like to share with Knoxville agents. Pete Lorimer is a listing agent in Los Angeles, California. As the top agent in his brokerage for several years, he knows a thing or two about what it takes to sell homes. Check out Pete’s short video with straight talk for realtors where he outlines his reasons for saying, “You absolutely must, must, MUST have professional photographs taken in a house.” Pete asserts that your buyers will “swipe away” any homes shown using DIY photographs but will shortlist properties shot by professionals.

In my career as a real estate marketing photographer, I’ve been called numerous times to re-photograph listings that were not done by professionals. In those cases, I hear the same stories: the old pictures don't show off the house, agents and sellers became frustrated, and the listing became stale. These issues can be avoided when you use a pro from the start.

“You absolutely must, must, MUST have professional photographs taken in a house …”

https://www.youtube.com/watch?v=a1oti7sF_1s

This point has also been made before by:  North Carolina real estate agent Leigh Brown in this video

Looking for information about a home to buy isn’t hard. Internet searches give buyers a lot of information in seconds. However, home-buying information has become a clutter of data simply dropped onto the Internet. As a realtor, what can you do make your listings grab home buyers’ attention? The answer: make sure you show your property online before your buyers walk through the door.

More than 89% of home buyers use computers and mobile devices to begin their new home search. The Internet is central to the home-buying process, which makes real estate photography the main component to attract buyers. Good professional photography makes it easy to decide to visit that property both online and in person.  

Professional real estate photography brings more attention to your listings. A professionally photographed home will sell faster, and it will sell at a higher price. The National Association of Realtors (NAR, www.realtor.com) found that the listings with professional photography generate an average of 140% more Internet interest than similar homes with pictures created with point-and-shoot cameras and cell phone photography. NAR also says that only about half of all real estate properties include photographs by professional photographers.

Every year Knoxville real estate agents deal with more competition from new agents entering the profession. The real estate game is not easy to win. Our technological world not only demands consumer convenience, but also demands a professional Internet presence. Successful Knoxville realtors meet the expectations of a typical online shopping experience—just like buying from an online store.

The business of real estate is more about getting clients than about selling properties. Real estate agents who enhance their marketing by using a photographer who specializes in real estate marketing will have a leading edge. High-quality pictures separate agents who are in the game from those who are on the sidelines. The payoff is bringing clients to you.

Mike O’Neill Photography provides pictures that add to the “wow factor” of your listings online and in print. Mike is a real estate marketing specialist who delivers beautiful images of your buyer’s next home.

The Best Real Estate Marketing Strategy - 5 Rules for Exponential Growth