OK...Imagine you’re wanting to buy a used car. You look through the want-ads and find a couple of cars your interested in. They're exactly the same year, the color is the same, both have a full-service history and both have exactly the same miles.  They are exactly the same car and at exactly the same price.  As you look at the photographs, you notice:

One of the cars has been cleaned and polished inside and out. There's a number of pictures showing the exterior, interior, wheels, back of the car, front seats, back seats, every conceivable angle is covered with bright, crisp clear professional looking images.

But, the other car has just one picture; the outside of the car. It’s a little dusty, the wheels have mud on them and you can’t see it very well as the photograph is a little dark and the car is quite small in the image.

Now, which car would you buy?
Be honest, you’d go and look at the well-presented car.

Every potential customer, a client that sees your images, whether it's on your website, in a brochure, printed on a business card or flyer, they will use these images to make decisions on whether they will or will not hire you. 

Mike ONeill Commercial Photography can help those potential customers make a right decision, our photography services have been providing high-quality photography in the Knoxville, TN area since 2007, and with photography services that come with a 100 percent money-back guarantee.

There are so many ways we can help you present your brand at its absolute best with our commercial photography services. For many years, Mike ONeill photography has helped businesses increase their revenue and maximize sales, by helping with the whole commercial marketing process for many satisfied clients.

How Mike ONeill Photography can help you.

Commercial Photography:
Mike can take high-quality commercial photography for your use in all of your online and printed literature. Whether you’re looking to run an advertisement, having a corporate brochure or leaflet printed or the redesigning of your website, Mike would be happy to help you with high-quality professional photography to ensure that your message is on point and your customers see the value in your service.

Selling a product: 
As well as having some amazing photography of your product, Mike can provide you with product photography that can help explain how your product is used; with detail shots and close ups of your product in action. Utilising Professional grade commercial photography, your customers will know all about your product and how it works. Avoiding confusion and building trust means they are more likely to buy from you.

Portrait photography:
"Customers Don’t Buy From People They Like, They Buy From Those They Trust".  According to Forbes, clients are more likely to trust and buy from you if you include images of your team, some head-shot images on your website.

With professional photography of you and your team, your customers will build a rapport with you before they’ve even contacted you. 

Commercial photography helps your business
Whatever stage you’re at in your business, Mike ONeill commercial photography in Knoxville, Tn CAN help you. Great quality professional commercial photography will help improve your sales, will make your customers trust you and your product. These, in turn, will help drive and grow your company.

If you need any help with your commercial marketing… Whether you’re at the beginning, if you're creating a marketing plan or if you’re already there and just need some great quality photography, get in touch with Mike ONeill Photography today, he’ll be happy to help you and your business grow. 
 

Professional grade commercial photography tells the client’s story by translating emotions into pictures. It takes an expert commercial photographer to bring out the essence of a company and its vision. 

There are many reasons to hire a professional commercial photographer to convey your Knoxville's company story, but this article will cover the most important ones.

Photographs Strengthen Brand
Professional photographs can build and strengthen your brand. Sleek photos can make your social media presence, brochures, and website stand out from the rest. Professional imagery must resonate with your customers and be consistent and in line with your brand identity. A commercial photographer will make sure that the photos best represent your business and are aligned with your company’s brand identity.

Enhanced Vision
Secondly, commercial photography enhances your vision. A good commercial photographer will be able to capture things you may overlook, and they can make suggestions for better shots. They are much like an artist and have an eye for building the perfect shot. In an initial consultation, you’ll discuss your company’s vision and how the photographer can build upon it. 

Lighting techniques
One of the ways you can tell a professional photograph from an amateur one is the use of light. There’s so much to say about lighting techniques and their role in successful photography. Mastering lighting techniques take years of experience in both studio and outdoor settings. A professional grade photographer can adjust camera settings quickly based on changing light conditions. A commercial photographer will know how the camera and light interact, and they are especially adept at supplementing natural lighting with their own lighting effects.

Professional Imagery Attracts Customers
Poor quality images can send customers running from your website. Why is that? Because they see your website as unprofessional or amateurish, so naturally they think your business is, too. Have you ever perused the aisle of your local bookstore and come across a poorly designed self-published book? The cover may have blurry pixilation or images that just seem “off.” Such a book cover turns off potential customers because they suspect the author did as good a job on their writing as they did on their cover. 

That’s not the message you want to send about your company. You don’t want your company’s brand to sing “amateur,” so why risk it by using an employee who is a budding but not yet a professional photographer? Remember, images in your marketing literature or on your company website are a reflection of your business.

Professional Photography Improves Content
A way to make your content “pop” and attract customers to your content is to display professional images throughout your online and offline articles. This is especially true for large corporations with a huge online presence. Readers tend to skip articles without photographs. If they see blocks upon blocks of content without photographs to break up the text, they stop reading and move onto another site. You certainly don’t want this to happen. 

Also, professional grade photographs make the content easier to read because they inform the reader of the content. They reinforce the idea that is being conveyed in the content. When a customer stays on your site longer, the greater the chance they will convert to paying customers. This is why a professional commercial photographer can help you and your brand.

Mike ONeill Photography has been providing quality commercial photography since 2007. He offers both commercial and real estate photography to the Knoxville area. Mike ONeill has 40+ years of experience and numerous awards and accolades credited to his talent for capturing professional imagery in commercial and real estate photography. 

Mike ONeill Photography was formed to help our clients be more profitable in their business. We produce a full-screen, state-of-the-art, HD presentation; mobile devices optimized and Branded to your Business Name. Included is a weekly status report (emailed every Friday), 24/7 agent access, a FreeYouTube video, and a presentation with, Branded and Non-Branded links. Marketed to your buyers and investors.

Call Mike ONeill Photography today at 865-292-3865 to discuss how this talented Knoxville, TN photography can strengthen your brand.